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A brief break for the silly
Mar. 24th, 2009 03:33 pmI’m in the middle of writing the next careful and thoughtful piece but I had to take time out for the stupid - because I couldn’t just leave it as a comment on strega42’s journal.
Lookee here
http://www.tvweek.com/news/2009/03/sci_fi_channel_aims_to_shed_ge.php
Seems that the SciFi channel is trying to shed it’s geeky image - by changing its name to Syfy.
Well, let’s pause for a moment and consider that. The SciFi channel is trying to be less geeky. Less geeky? Why? Scifi is a genre that is dedicated to geeks? Us geeky folks ARE the primary consumers. Why try to identify less with a genre that your target audience values? It’s like the Adult Channel trying to be less sexy or the Discovery channel trying to be less information based. Unless you’re drastically going to change the entire channel you can’t lose a defining part of it.
And the rebranded name? Syfy. Yeah, I’m serious. It’s the SAME DAMN NAME only it’s spelt wrong! Do they think ANYONE is going to think the “Syfy” channel is any less geeky? Really?
So you’re trying to appeal to a wider demographic? Is that even remotely a good idea? I mean, if you go mainstream you’re going to lose your loyal geek fanbase and then compete with other, long standing common denominator entertainment channels for a more generic audience. With the name “Syfy” to attract them. It’s even more insane when you’re boasting that SciFi is doing its best EVAH. It’s WORKING. It’s SUCCEEDING. Your little geeks are earning you the monies so you’re going to reinvent yourself now?
Oh and extra points for INSULTING your dominant fanbase at the same time. Yeah real class there. Because really this? “The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” Should never have been said. Did your PR people not hit you with a hammer when you decided to say that?
Y’know what? You want to get more people interested in the channel? Challenge the stereotype of Scifi genre! Have an advertising campaign with a mixed demographic of people saying “I watch Scifi.” Have an ad campaign where you can say things like “Scifi? *derogatory statement*” queue clip of Star Wars or other epic film that contradicts it.
Lookee here
http://www.tvweek.com/news/2009/03/sci_fi_channel_aims_to_shed_ge.php
Seems that the SciFi channel is trying to shed it’s geeky image - by changing its name to Syfy.
Well, let’s pause for a moment and consider that. The SciFi channel is trying to be less geeky. Less geeky? Why? Scifi is a genre that is dedicated to geeks? Us geeky folks ARE the primary consumers. Why try to identify less with a genre that your target audience values? It’s like the Adult Channel trying to be less sexy or the Discovery channel trying to be less information based. Unless you’re drastically going to change the entire channel you can’t lose a defining part of it.
And the rebranded name? Syfy. Yeah, I’m serious. It’s the SAME DAMN NAME only it’s spelt wrong! Do they think ANYONE is going to think the “Syfy” channel is any less geeky? Really?
So you’re trying to appeal to a wider demographic? Is that even remotely a good idea? I mean, if you go mainstream you’re going to lose your loyal geek fanbase and then compete with other, long standing common denominator entertainment channels for a more generic audience. With the name “Syfy” to attract them. It’s even more insane when you’re boasting that SciFi is doing its best EVAH. It’s WORKING. It’s SUCCEEDING. Your little geeks are earning you the monies so you’re going to reinvent yourself now?
Oh and extra points for INSULTING your dominant fanbase at the same time. Yeah real class there. Because really this? “The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” Should never have been said. Did your PR people not hit you with a hammer when you decided to say that?
Y’know what? You want to get more people interested in the channel? Challenge the stereotype of Scifi genre! Have an advertising campaign with a mixed demographic of people saying “I watch Scifi.” Have an ad campaign where you can say things like “Scifi? *derogatory statement*” queue clip of Star Wars or other epic film that contradicts it.